SEO Consultant | Trainer
Ammad Ur Rehman - Semantic SEO Consultant
Ammad-Ur-Rehman is a specialist Semantic SEO consultant and Trainer based in West Lothian, Scotland.
With over 4 years of experience, he has helped businesses from universities to e-commerce and SaaS companies achieve higher rankings on search engines, prominence in LLMs, and establish them as an authority in their field.
My Services
SEO Consultancy
Hands-on SEO consultant providing diagnosis, prioritisation, and execution oversight across content, product, and engineering.
SEO Training
Practical, Role-based training that equips teams to execute correclty aligned with proven techniques.
Topical Maps
Entity focused Topical Maps to ensure that you cover all attributes for comprehensive coverage relevant to your business and consumers.
Topical Authority
Entity-first architectures that build trust, depth, and durable rankings.
My Projects
Edinburgh Napier University
Complete Website SEO Strategy
Service Page Audit
Topical Map
Frequently Asked Questions
Semantic SEO consultants work at Entity level rather than Keyword level. It ensures that topic (entity) covers all its prominent and relevant attributes in order to achieve Topical Authority over that subject (entity). Semantic SEO consultant focuses on how the content is written and leverages Lexical Semantics to ensure clear word relation is developed to achieve success on various search engines.
Semantic SEO is very different from Traditional SEO as the former focuses on covering topic as a whole while latter covers only keyword placement.
I work with businesses of all type and size, I am not niche specific. Being a Semantic SEO Consultant, I use methodology that follows a systematic structures to ensure that my actions trigger improvements in website rankings.
Ranking depends on the state of website:
- If website is new with no historical data, it can take 3-4 months after optimisation to see improvements.
- If website is old and has some historical data, it can take 3-6 months after making corrections and optimising important elements.
- Overall to achieve an effecive and sustainable position, it normally takes more than 6 months to implement improvements.
Topical authority is a Semantic SEO methodology that helps a website rank higher by proving expertise on a subject. Without relying on backlinks, it builds trust by covering entities, attributes, and sub-topics in depth with accurate, well-structured content. Inspired by Google’s research and patents, it uses natural language understanding to signal authority within a knowledge domain.
I offer both services based on your business needs. You can go for one-time seo audit and based on that audit you can opt for consultancy to ensure your business steer towards success with clear guidance.
Ready to Scale your Prominence Online?
Let’s discuss your business goals and how I can grow your online presence in this ever-changing AI Search era. Fill out the contact form and let’s grow together.